Hello. 
I’m a CA-bred, Boston-based designer.
My most recent work/life is at startups, during extreme growth where speed-to-market means a balance of both creative chops and strategic problem solving. Along the way, I’ve partnered with UX architects, copywriters, motion designers and developers to build experiences that grow customer connection, product engagement, and strong brand positioning. 
I grew up in Santa Cruz, CA and got my start as a designer at its big skateboarding company, NHS, in 2000. I was cutting rubies and digitizing pen & ink artwork for our illustrators’ board graphics when they asked me to design and produce my own t-shirts, headwear, boards, as well as catalogs and magazine ads for their 12 global brands. After another 3 years as design lead at Fox Racing Shox, I swapped action sports for tech, won some awards working for small studios, and was lucky enough to create everything from digital ad campaigns and sites to events and full-scale branding.
Since moving to the east coast in winter 2012, I've led several design teams, client- and agency-side, across online media (Brightcove), advertising (Digitas), finance (Circle and Bank of America) and consumer apps (Circle Pay and Circle Invest). My happy place is empowering smart humans to make great work, connecting dots with cohesive brand systems, and bridging complex + simple by bringing meaningful marketing design to life.
I live just north of Boston with my husband and furbabies, Luda and Eazy.
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