As lead creative on the (RED) account, I was in charge of designing their new site experience for 2015 World AIDS Day. We shared 16 stories about African mothers’ and children’s lives that have been affected by lifesaving antiviral medication. Using beautiful imagery shot in Africa by famed photographer John Rankin, this section of the site, designed responsively, holds a beautiful gallery of images and cinemagraphs, writeups on the clinics in Zambia and a few hardworking healthcare workers, and an animated infographic that breaks down the progress in the fight against AIDS. For the full experience, visit red.bankofamerica.com/aidsfree
Bank of America homepage mastheads and assets for owned channels such as the About Us enterprise site, mobile banking app, Merrill Edge site, and (RED) homepage.
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