Designs for email login pages featured as a one-day takeovers on Yahoo and AOL. Both advertising spaces were viewed throughout an entire day in June 2015. Leveraging rich media videos and the BankAmericard Cash Rewards credit card, interactive buttons point to product landing pages with “Quick Tips” video clips featuring DIY talent Genevieve Gorder.
2015's partnership with MSN and Windows 8 included sponsorship of the MSN Food & Drink and MSN Health & Fitness sections and apps, primarily surrounding recipes. Using original video content shot with YouTube chef Byron Talbott, the ad offered “Quick tip” video clips, and links to learn more about the BankAmericard Cash Rewards credit card. The panoramic ad includes 3-5 custom pages of full-screen content; users navigate through content via scroll bar or Surface Pro swipe functionality.
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