Bank of America homepage

In a market flooded with credit card offers, competition is actively producing interactive assets to showcase their card products. To capture prospects’ attention, spur engagement and drive applications, these assets ask users to interact with the bankofamerica.com homepage masthead in an intuitive way, before displaying a single card that would fit their needs based on those interactions. In the chosen concept, four cards are lined up on a conveyer belt. Cards are revealed under a ”decoder” — with a slider, the user moves back and forth through the experience as illustrations and benefits pop in and out of view with each card.