Travel Rewards at Gillette Stadium
The bank wants you to know their credit card has no restrictions on airlines or hotels or dates. Ok, what if we target travelers at the stadium by teasing the next three cities the Patriots were playing in? Bank of America bought the largest LED placement in Gillette Stadium for their credit card campaign. I drew up NY, Houston and Miami with this banner treatment and quick transitions. This ad aired during the game against the Philadelphia Eagles, September 2015.