I made countless pieces of print during my time at Brightcove. From program ads to tradeshow brochures to direct mail to event banners. As Art Director, I was responsible for creating a slew of materials to boost awareness of the video platform Video Cloud, targeted at Digital Media (broadcasters) and Digital Marketing (brands) looking for an online video solution. I was given a key message and campaign goal, and was left to print sourcing, image curation, layout, icon design, illustration, copywriting and final delivery of production-ready files. As the in-house creative services team, we handled everything else too, such as office posters, business cards and holiday gifts.