Brightcove asked for help with their two-spot media buy in the SXSW 2015 program guide. Readers first see a full spread in the front of the program, and the single-page companion ad in the back. Each ad was designed to stand alone, as well as tie together, while playing on Brightcove's new tagline for 2015 "Unleash the power of video." New icons were designed, and images include youth-oriented multi-device video consumption via smart TVs, websites, social media, and branded portals.
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