Sending money abroad: How the costs compare

While we made good progress with our social payments story in 2016, Circle reached a point where it needed to broaden its brand narrative to accommodate a more global vision, which was especially important as we lit up new markets and currency corridors, and begun marketing this cross-border payments opportunity. The foreign exchange (FX) content marketing campaign was targeted to brits living in the US, ex-pats in the UK, and customers already sending money abroad, catching a larger share of organic and inbound traffic.