In late 2017, Circle transitioned from a P2P payment app and FX solution to a crypto powerhouse that will allow greater accessibility across the globe for creating and sharing value. With the launch of Circle Invest, reveal of its OTC trading desk, and acquisition of the massive crypto exchange Poloniex, the circle.com needed to reflect this bigger vision. Goals of this project were to 1. Tell a cohesive narrative between Circle’s four products using a newly developed "The New Shape of Money" masterbrand platform, 2. Boost product discovery for its other 3 products Invest, Trade and Poloniex, and 3. Rebuild with an SEO-friendly strategy and geo-friendly structure. The rehaul was accomplished in just under 5 weeks, from sitemap to wireframe to design to build of all-new circle.com pages with a lean team of 7 including UX, design, copy, illustration, development, animation and project management.
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