In late 2017, Circle grew from 1 consumer app to a crypto-powered suite of 4 products, with a new mission to “allow greater accessibility across the globe for creating and sharing value.” The launch of our 2nd app, Circle Invest, and the acquisition of popular crypto exchange Poloniex meant it was time to rethink our entire brand architecture. Our site needed to reflect this bigger vision, so we developed a new brand platform by which all products could live under: The new shape of money.
The rehaul was accomplished in just under 5 weeks, from sitemap to wireframe to animation storyboard to design to build of all-new circle.com pages with a lean team of 7 including UX, design, copy, illustration, development, animation and project management.
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