FOX had been bound to its extensibility- and mobile-limited Flash site from 2009 to early 2011. So we redesigned the site from the ground up and introduced ridefox.com. With features like product search and filtering, custom CMS-driven news and events, and product registration, the new site housed in-depth technology pages, service and upgrades, product spotlights, record-breaking feats, and athlete bios including interviews, galleries and video. QR codes were used in print campaigns and tradeshows, driving to pages throughout the site via custom short URLs, including unique codes for 100+ athletes.
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