When It Counts
FOX is giving your ride more cushion, more speed and ultimately, more confidence. For this campaign we built a microsite as a lifestyle-focused supplement to corporate website to house upcoming events and programs, product spotlights, and athlete bios including interviews, galleries, and HD video. We brought FOX enthusiasts to the site via social media and display advertising, and print ads for the season included QR codes driving readers to explore on mobile. Athlete profiles were created for each division with AMA and POV video. Visitors could learn about their suspension set-up, read recent headlines and race reports, and view their photo gallery. Athletes were encouraged to use their When-It-Counts bio to promote themselves throughout the race season.
Hall of Fame induction & Winter X Games Fourteen (Aspen 2010)