The Garden Concierge

High-end gardening is customized and expensive. Posh clients of the Garden Concierge trust its white-glove services on their expansive New England properties, but the old logo felt dated and unrefined. Updating the 'leaf man' they loved and adapting the beloved Neutraface into their identity, this new mark emerged and has since been used for uniforms, hats, patches, truck decals, website — even a cake.