Circle had relied on lifestyle imagery of hipster millennials on rooftops until my team was hired to create an ownable, humanized look for the brand. I developed an extended palette and illustration style, and with the help of an animator friend, built some fun GIFs for Circle Pay's social use cases and global value propositions. These animations were used on the circle.com homepage, in customer emails, marketing promotions and campaigns.
Facebook and Instagram ads, contests & promotions, emails, Snapchat, events, campus ambassadors, and referral program were just some of our marketing tactics, requiring tons of creative to bring the Circle Pay app to market.
UK Business Review Europe. Half page advert appeared in the Barclays feature of Business Review Europe magazine. The magazine is read by corporate organizations; messaging here focuses around Circle as a company, the future of money, and blockchain.
In April 2016, the redesign of circle.com was built to coincide with launching product in the UK, making Circle the first-ever USD to GBP instant money transfer app with zero fees.
In June 2017, the redesign of circle.com was built to give social and global equal footing, highlighting that we’re free to use (wherever you’re sending money) while showing our playful, social nature and to reduce complexity by providing a modular approach for testing. Now, regional teams are able to localize content (e.g., different app screens, what security features to push, which use cases to highlight).
UK Sunday Times vertical- and half-page ads to support articles featured in the Future of Payments Report, which is circulated in the UK's Sunday Times. With the article's heavy focus on the blockchain and Circle's partnership with Barclays, this space gives us an opportunity to convey more of the consumer angle to readers who are new to Circle.
All UK student-specific advertising and promotions drive to this new, student-centric LP (vs circle.com) which holds student use cases and links to download the app.
Circle Pay referral program. Circle is better with your circle on board, and we're always looking for new ways to get that message out. Whether it's a re-engagement email, contest, Facebook or Instagram ad or display creative, we target existing customers as a reminder they can earn $5 each time they get someone to sign up for Circle Pay.
Circle brand ambassadors are members of the Circle Squad, tasked with spreading the word about Circle Pay, and earning up to $2,500 for collecting sign ups. Landing page, email, paid ads and welcome kit.
Shake That Cash UK Launch event email
UK Sunday Times vertical- and half-page ads to support articles featured in the Future of Payments Report, which is circulated in the UK's Sunday Times. With the article's heavy focus on the blockchain and Circle's partnership with Barclays, this space gives us an opportunity to convey more of the consumer angle to readers who are new to Circle.
Circle Pay referral program holiday email. Circle is better with your circle on board, and we're always looking for new ways to get that message out. Whether it's a re-engagement email, contest, Facebook or Instagram ad or display creative, we target existing customers as a reminder they can earn $5 each time they get someone to sign up for Circle Pay.
Shake That Cash UK Launch event materials Event materials for UK launch held in London offices, announcing support for GBP and free, instant conversion between dollars and pounds.
UK 100 Quid Club promotion One of the tasks student ambassadors have is to go around the many of the clubs on campus (there are over 100 in each uni) to get them to use Circle for their weekly activities. Often clubs have recurring payments that the members have to give to the treasurer of the club every week. To incentivize clubs to use Circle, we are offering to give the club £100 for every 25 members that sign up.
School's in. Cash out. Working with 7 partners to gain access to around 8 million college students, emails are sent on our behalf to promote the "School's In, Cash Out" sweepstakes. Unlike the previous quarter, we're also sending each entrant several follow-up communications designed to increase transaction volume before the end of September.
UK Sunday Times vertical- and half-page ads to support articles featured in the Future of Payments Report, which is circulated in the UK's Sunday Times. With the article's heavy focus on the blockchain and Circle's partnership with Barclays, this space gives us an opportunity to convey more of the consumer angle to readers who are new to Circle.
Circle Squad Circle brand ambassadors are members of the Circle Squad, tasked with spreading the word about Circle Pay, and earning up to $2,500 for collecting sign ups. Landing page, email, paid ads and welcome kit.