Maui Bona is a parent startup company aiming to launch its brand with several products including prepared foods, merch and beauty goods, with a focus on sustainability, differentiation, and love for the Hawai’ian Islands. In collaboration with its founders I designed the brand for scale — from packaging to labels, business documents to social media, and a range of new product lines. Coupled with its island-minded business strategy, the initial brand was created to test market fit, garner local interest and jumpstart awareness.
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