Brightcove SAAS product rebrand

With the acquisition of 2 new companies in 2013 and 2014, Brightcove extended their product offering to include cloud-based file encoding and dynamic ad insertion, as well as two new products for video portals and player management — alongside their legacy online video platform, Video Cloud. All five identities were redesigned under one, cohesive Brightcove umbrella and implemented across product, corporate website, support website, video, event collateral, presentations, and promo.