Sea Otter Classic is a locally renowned mountain bike race at the Laguna Seca Speedway in Monterey, CA. In 2011, we created an 80s themed experience for the FOX booth — one of the biggest (and loudest) presences at the event. We put a full arcade in our tent, gave out punk buttons and FOX wayfarer sunglasses, held hourly contents at the booth, and blared Prince and Mötley Crüe. Scanning a QR code hidden throughout the event entered visitors to win VIP access (a checkered sweatband) to the arcade and our annual FOX staff BBQ.
I finally tracked down the elusive sea otter.
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